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Bluff Road, Hampton East

Artist's render of Bluff Road, Hampton East web - grassy lawn in front of building with trees
Artist's render of Bluff Road, Hampton East

About the project

Homes Victoria is planning to redevelop the Bluff Road housing site to provide more Victorians with a safe, secure place to call home. Redeveloping this site will create more high-quality homes and rental opportunities in Hampton East to help tackle housing affordability.

The old social housing dwellings at Bluff Road had aged and were not fit for purpose. That’s why we’re planning to replace them with 285 quality new 1-, 2-, 3-, and 4- bedroom homes that include a mix of social, affordable, market rental and specialist disability accommodation.  

The redevelopment will achieve a 16% increase in social housing at the site as well as improved landscaping and open spaces that will complement Hampton East’s diverse and active communities.  

New homes at Bluff Road will be delivered under a Ground Lease Model, where Homes Victoria leases the land to project partner Building Communities  to finance, design, build, manage and maintain the new housing over a 40-year term. This means that all the land remains in public ownership. There will be no sale of public land.

What you need to know

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The 31,200 sqm site at Bluff Road is located just 17kms from Melbourne’s CBD in the suburb of Hampton East in the City of Bayside. The site has land capacity to provide more homes for more Victorians, and is ideally positioned close to public transport, jobs, and community services. (View on the map.)

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The new homes at Bluff Road will include 1-, 2-, 3- and 4-bedroom homes to better meet housing demand in Victoria. Future housing at Bluff Road will also include flexible design features that enable the mix of bedrooms in homes across the development to be adapted over time to accommodate changes in housing demand.

Icon of a person in wheelchair approaching a wide doorway

New homes at Bluff Road will include specialist disability accommodation.

Icon of a house with a door and a a chimney

New homes at the site will be more comfortable and less expensive to heat and cool with a 5-star Green Star rating, and 7-star NatHERS average rating.

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The redeveloped Bluff Road site will better integrate with the surrounding neighbourhood and provide quality spaces that the wider community can enjoy.

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The project at Bluff Road site and the other ground lease model sites located in Port Melbourne, Prahran and South Yarra will support approximately 7,600 jobs across the economy.

Community consultation

Between June and July 2022, we hosted stage one community consultation to encourage early ideas to shape the future of the site.  Thank you to everyone who took part in this consultation process.  

Engagement included:

  • a community drop-in session,
  • community focus group,
  • an online survey,
  • and targeted interviews and meetings with key stakeholders.

You can read more about stage one engagement for Bluff Road on the Engage Victoria website.

In early 2024 we will carry out a second stage of community consultation in accordance with Clause 52.20 of the Bayside City Council Planning Scheme. 

What happens next?

In early 2024, we will start Stage 2 community engagement to talk with the community about proposed future plans for Bluff Road, once they are available.

Community engagement on this project will be carried out in accordance with Clause 52.20 of the Bayside City Council planning scheme. Clause 52.20 is a streamlined planning process that facilitates development of new housing through the Victorian Government’s Big Housing Build initiative.

This process removes the standard planning notice and appeals processes. The planning application will be decided by the Minister for Planning.

Project timeline

  • Project announcement

    December 2021

  • Residents at Bluff Road supported to relocate

    December 2021 onwards

  • Stage 1- community consultation

    June-July 2022

  • Enabling works

    Early 2023

  • Appointment of project group to deliver project

    Late 2023

  • Stage 2 community consultation

    Early 2024

  • Main works construction commencement (pending approvals)

    Late 2024

  • Construction completion

    By the end of 2026

  • Renters welcomed back to new homes

    From late 2026

Translating and interpreting service 

For languages other than English, please call 131 450

Community updates


Fact sheets

Translated Factsheets

Contact us

Email icon:

For more information about the redevelopment of Bluff Road in Hampton East please email enquiries@homes.vic.gov.au

Phone icon:

1800 950 100

For languages other than English, please call 131 450.